How To Turn Customer Complaints Into Innovation

Don't be discouraged by customer complaints! Instead, use the information as a catalyst for innovation.

When you deal with customers, you might hear more complaints than praise. Maybe it’s simply human nature to dwell on the negative. Or maybe customers believe that, as the adage goes, “The squeaky wheel gets the grease.” But don’t be dismayed. Customer complaints can be a source of valuable feedback for improving the user experience of your products—if you’re willing to dig for it. Mine The Value in Customer Complaints What benefit can an unhappy customer provide? If one customer is complaining, likely many others feel the same way, but will remain silent and take their business elsewhere instead of telling you. So when a customer complains, they’re providing helpful feedback that you wouldn … Read more

Rise of the Modern Marketer: Marketing Nation Summit 2014

Marketing has finally arrived!

It is here. Finally. The rise of the modern marketer. Gone are the days of booth babes and coffee mugs. Marketing has earned a seat at the big kid's table. Today's best modern marketers blend their art with some heavy duty science. Marketing now has the tools it needs to transform from a cost center to a profit center, becoming a revenue engine that directly contributes to the organization’s top line revenue growth. The underpinning of this revolution is marketing automation technology, and it has changed the game for good. I just got back from Marketo's Marketing Nation Summit in San Francisco and I am still on such a high from spending three days with some of the best and brightest … Read more

Extreme Makeover at Sungard Availability Services!

sungard as logo

Welcome to the new face of Sungard Availability Services! With our exciting new status as an independent company, we wanted to take the opportunity to spiffy things up a bit and launch a whole new brand – new logo, new colors, new website (oh my!). But, not to worry, the value you have come to rely upon from our customer-focused delivery at Availability Services will always remain at our core. Think of it as our own version of an Extreme Makeover - aren’t they all the rage these days? So, why now? As you may know, Sungard Availability Services officially splits off from SunGard Data Systems, Inc. today, April 1, 2014. This change is a natural evolution, since we have always fun … Read more

Surprise and Sneak Peeks: SunGard AS Software Takes Center Stage at #DRJ Spring World 2014

DRJSpring2014

Four more days till Disaster Recovery Journal (DRJ) Spring World 2014! I am looking forward to a great conference and, of course, to reconnecting with our clients – both old and new – who live and breathe ‘resiliency.’ Excitement is palpable as I speak to our clients day by day and discuss the topics of the conference, all of which focus around the theme of Ensuring Resiliency in a Risky World. This theme is particularly apt for us at SunGard Availability Services, as the rapid pace of change in IT is triggering a very different discussion about risk. When you come to Spring World 2014, be sure to stop at booth 611. That’s where our software team will be, including our very own Tracey Fo … Read more

The Worst Case Scenario In A File Server Migration

File server migrations are well-documented...except when they're not. Find out what our worst-case scenario file migration was.

File server migrations are typically straightforward. After all, there’s lots of information out there showing you what to do, step by step and screenshot by screenshot. And that’s all fine if you’re doing a standalone to standalone file server migration (one server to one server), or a cluster to cluster file server migration (a set of servers to a set of servers). But what if you have a non-standard file server migration? What if you want to go from a standalone server to a cluster of servers? What do you do then? Well, if you’re not prepared, you may end up with a file server migration nightmare. We had a client request just such a file server migration – and they had good reasons for … Read more

10 Qualities To Look For In A Crisis Manager

crisis manager

Whether a major natural disaster, such as a hurricane, earthquake or fire, or a minor one, such as a power outage or hardware failure, crises have the potential to seriously disrupt your business. To be prepared, your organization needs to clearly understand the potential business impacts of crises of all types, develop and document recovery strategies and plans, and have a team ready to respond. The first step in creating your crisis management plan is to find the right leader. The following are the 10 key characteristics that you should look for in any manager. Below I explain why they’re important in a crisis manager: 1. Knows the business—When facing a crisis, your crisis man … Read more

How Savanna Energy Chose SunGard Availability Services As Its DRaaS Provider

draas provider

Savanna Energy Services Corp. is one of Canada’s fastest-growing energy services companies. With roughly 25 offices worldwide, including Australia and Indonesia, the Alberta, Calgary-based company provides drilling, well-servicing and oilfield services to a diverse oil and gas customer base – and it continues to expand rapidly worldwide. It’s hard to believe that just a few years ago, Savanna housed all of its production and server infrastructure applications in one location. This facility employed tape for its offsite backups, and every Wednesday, a Savanna IT employee would walk to the local bank to store the tapes for their protection. Tape backup is a reliable form of data backup … Read more

From Gartner Data Center 2013: How One Global Company Transformed Its Data Center Strategy – and Saw Measurable Change

data center

Approximately half of all organizations plan to adopt the public cloud in the next two years for all or most of their compute requirements, according to speakers at a breakout session during the recent Gartner Data Center Conference in Las Vegas from December 2-5, 2013. But a few years ago, moving all mission-critical applications to the cloud was not so common and in fact seemed quite risky. Still, Rajeev Ankireddypalli, the head of information technology at Advanced Energy – a Colorado-based global leader in reliable power conversion solutions – doesn’t regret taking the plunge. In fact, he claims the data center transformation and move to cloud has resulted in a measurable increase in … Read more